Hengzheng Dental: Design & Branding

Credits & Description:

AGENCY: The Nine / Shanghai
CLIENT: Hengzheng Dental
ART DIRECTOR: Jody Xiong
WRITER: Candy Chen / Huan Dong
CHIEF CREATIVE OFFICER: Jody Xiong
DESIGNER: Jody Xiong
ILLUSTRATOR: Jody Xiong / Lingwei Hong
TAGS: BEAUTY / COSMETICS / TOILETRIES / PERSONAL CARE
Synopsis:
Hengzheng Dental is a high-end private dental chain brand in China. They want us to design a series of bold and novel posters for their tooth whitening project. We created a series of posters in a very humorous way. When people play the Trombone, Saxophone, Trumpet, and French Horn, the shining beams of light shoot out from the tail end of those Brass Instruments. It is a quite interesting way to show the effect of Hengzheng’s tooth whitening service. http://www.hzd-dental.com/