Alternative title: Backpack
Advertised brand: Hill’s
Media: Print
Advertising Agency: Red Fuse Paris
Creative Chairman: Shen Tan
Executive Creative Director: Manir Fadel
Art Director: Vitor Menezes
Copywriter: Ricardo Dolla
Photographer: Bruno Barata
Additional credits: Nuts Studio
Published: April 2018
Synopsis:
Just don’t feed them like humans.
These day dogs are getting more and more humanized. But taking this humanization to the animal alimentation can be dangerous. That's why Hill's Pet Nutrition, a specialist in pet food, has made this alert with the goal of making your dog food even better known with the line: “Just don’t feed them like humans.”