HMBR: Purple bicycle

Credits & Description:

Bicycle theft is a problem in Bangladesh. If bikes had HMBR
locks they would be impossible to steal. To dramatize this imposipuzzle idea, we printed them on selected local newspapers.
More than 99,999 combinations.
Category: Entertainment & leisure
Client: HMBR TOOLS & CHEMICALS LTD.
Brand: HMBR
Media: Print
Agency: Grey Dhaka
Country: Bangladesh
Executive Creative Director: Syed Gousul Alam
Creative Director: Nurur Rahman
Group Creative Director: Constantine Chew
Art Director: Shariful Islam
Art Director: Sraboni Chowdhury
Associate CD / Art Director: Akrum Hossain
Associate CD / Art Director: Jaiyyanul Huq
Associate CD / Copywriter: Anam Biswas
Business Director: Salahuddin Shahed
Planner: Bitop Das
Planner: Ummiya Rahman
Account Director: Masud Parvez
Photographer: Abdul Baten
Photographer: istock
Creative Mentor: Per Perdeson
Production Manager: Mokaram Hossain
Print Producer: Manami Sunjia Hossain
Published: March 2014