Bicycle theft is a problem in Bangladesh. If bikes had HMBR
locks they would be impossible to steal. To dramatize this imposipuzzle idea, we printed them on selected local newspapers.
Category: Entertainment & leisure
Media: Print
Client: HMBR TOOLS & CHEMICALS LTD.
Brand: HMBR
Agency: Grey Dhaka
Country: Bangladesh
Executive Creative Director: Syed Gousul Alam
Creative Director: Nurur Rahman
Group Creative Director: Constantine Chew
Art Director: Shariful Islam
Art Director: Sraboni Chowdhury
Associate CD / Art Director: Akrum Hossain
Associate CD / Art Director: Jaiyyanul Huq
Associate CD / Copywriter: Anam Biswas
Business Director: Salahuddin Shahed
Planner: Bitop Das
Planner: Ummiya Rahman
Account Director: Masud Parvez
Photographer: Abdul Baten
Photographer: istock
Creative Mentor: Per Perdeson
Production Manager: Mokaram Hossain
Print Producer: Manami Sunjia Hossain
Published: March 2014