HOBBS: Pink

Credits & Description:

Hobbs provides timeless fashion for the modern grown up who no longer needs her clothes to do all the talking. To embody the quiet confidence of the brand we launched our new line 'Make An Understatement' through a Spring-Summer print campaign. Running across press and OOH, the executions feature models dressed in Hobbs clothes, which seamlessly blend into her surroundings, creating a striking composition between outfit and background. The ads demonstrate the attitude of Hobbs, by showing that you don't need to stand out to stand out.
Brand: Hobbs
Media: Print
Category: Retail services
Agency: Droga5
Geo: United Kingdom
Hobbs: Make an understatement, 3
Advertising Agency: Droga 5, London, UK
Chief creative officer: David Kolbusz
Creative directors: Rick Dodds, Steve Howell
Copywriters / Art directors: Oli Rimoldi, Sigi Egedal
Account director: Giulia Watson
Designer: Marcin Plonka
Producer: Monika Andexlinger
Head strategist: Toto Ellis
Client Development: Amy Garrett
Production Company: Working Girl
Photographer: Julia Noni / Rose Paris
Retoucher: Alex Stout / Stanley’s Post
Stylist: Jodie Barnes / Rep Limited
Producers: Roberto Romano, Jennifer Soulhac