Honda Print Africa Twin At Home, 4 by DDB Paris

Africa Twin At Home, 4
The Print Ad titled Africa Twin At Home, 4 was done by DDB Paris advertising agency for Honda in France. It was released in May 2020.
Advertising campaign for Honda

Honda: Africa Twin At Home, 4

Brand
Honda
Media
Print
Released
May 2020
Posted
May 2020
Market
France
Industry
Automotive
Agency
DDB Paris

Credits & Description:

Client: Honda
Agency: DDB
Advertising Agency: DDB Paris, France
Executive Creative Director: Alexander Kalchev
Creative Director: Alexis Benbehe
Art Director: Charlotte Faurisson
Brand Management: Fabrice Recoque
Agency Management: Vincent Léorat
Strategic Planner: Claude-Henri Galbois
Print producer: Corinne Vulliez
Trafic manager: Sophie Toque
Country: France
Published: May 2020
Synopsis:
For more than 30 years, the legendary AFRICA TWIN has been roaming road all over the world. From mountain passes to dune deserts, this mythical maxi-trail bike has been everywhere. Is there any place the AFRICA TWIN has never been?
THE ANSWER IS YES.
Through a series of 5 visuals, HONDA Moto France is showing the exploration capabilities of the mythical AFRICA TWIN, by building with humour this campaign on what all the bikers loving the escape have been experiencing lately. And it becomes more relevant and topical after the period of lockdown in France, the whole campaign having been imagined and sold well before.
Oh look! An Africa Twin in a place it's never been before.