Cheerios: Bring Back The Bees

Credits & Description:

Canada’s bees need help. So Honey Nut Cheerios is calling upon Canadians to help bring them back by raising awareness of unstable bee populations and inspiring Canadians to help support Canada’s bees by planting wildflowers in their communities.
Media: Print
Category: Food
URL: http://bringbackthebees.ca
Client: General Mills Canada
Agency: Cossette, Toronto
Country: Canada
Title: Honey Nut Cheerios: Bring Back The Bees
Advertising Agency: Cossette, Canada
Chief Creative Officer / Creative Directors: Carlos Moreno, Peter Ignazi
Associate Creative Director/Art Director: Yusong Zhang
Associate Creative Director/Copywriter: Dhaval Bhatt
Interactive Designers: Derek Sharpe, Gustavo Oregel
Box Design: Hunter Straker
Editorial House Producer: Mina Jang
Account Executives: Jennifer Self, Isabelle Morin
Account Directors: Jessica DeSantis, Paula Badran
Group Account Director: Wendy Morgado
VP, National Brand Leader: Janis Lindenbergs
Production House: SammyB Productions
Producer: Sam Benson
Editors: Nicole Lawr, Gerrit Van Dyke
Editorial House: Soda
Transfer & Online: The Vanity
Colorist: Andrew Exworth
Online Artist: Michael Medeiros
Retoucher: Trevor Gauthier
Audio House: RMW
Music Search and License: David Hayman, Supergroup
Track: Broken Wings as performed by Choir! Choir! Choir!
Media: Cossette Media
PR: Veritas
Chief Strategy Officer: Jason Chaney
Director of Strategy: Kevin McHugh
Published: March 2016