Hoseg: Case study

Credits & Description:

Brand: Höseg
Agency: Grey Mexico
CCO: Humberto Polar
Content Director: Daniel de León, Gustavo González y Felipe Spinola
Storyteller: Jorge De Jacobis
Designer: Janeth Vázquez, María Quintana
Production Company: Kubrick, any story any media
Production: Diego Espinoza
Director: Hermán Velit Uribe
Production: Rossana Velasco
Coordination: Andrés Becerra
Development: Unexpected Web Company.
Developer: Iván Medina
Developer: Nancy Zitle JuárezCo-Founder / CEO: Juanca Sznak
Web project manager: Caro Saux
Web Design and coding: Mayo
Web designer: Vinicius Pineschi
Web coder: Jorge Cañari
Spreading Warmth concept: Lanfranco & Cordova
Published: May 2018
Synopsis:
Grey Mexico and Höseg, the high-end Peruvian "outdoor" clothing brand characterized by the "buy one, donate one" business model, has launched the interactive experience: "Share your warmth". It is a mobile campaign in which, through a specially developed technology that allows "warm up" by simply touching the screen of the mobile, the brand invites users to buy a coat so that Höseg donates another to children in conditions of extreme poverty of high Andean communities of Peru.