Biolit Print Cockroachs by Y&R Prague
The Print Ad titled Cockroachs
was done by Y&R Prague advertising agency for subbrand: Household Insesticides (brand: Biolit) in Czech Republic. It was released in May 2013.
Biolit: Cockroachs
Brand
Media
Released
May 2013
Posted
May 2013
Market
Industry
Agency
Creative Director
Creative Director
Photographer
Copywriter
Awards:
| Golden Drum 2013 | ||
|---|---|---|
| Press | Household maintenance | Golden Drum |
| Eurobest 2013 | ||
| HOUSEHOLD | Bronze | |
| Piran Idea Y&R CEE Festival, 2013 | ||
| OUTDOOR | - | Gold |
| PRESS | - | Gold |
| CRAFTS | - | Silver |
| One Show 2014 | ||
| Advertising | Print craft / Art Direction - Single or Campaign | Merit Pencil |
| The New York Festival, 2014 | ||
| Outdoor | Household Products & Services | Third Prize Award |
| Household Products & Services | Third Prize Award | |
| Piran Idea Y&R CEE Festival, 2014 | ||
| OUTDOOR | - | Gold |
| PRESS | - | Gold |
| CRAFTS | - | Silver |
Credits & Description:
Biolit is the leading manufacturer of household incesticides in central and eastern Europe. Y&R Prague were asked to simply communicate the power and variety of products that Biolit offers, and what could be simpler than showing where Biolit is, flying and crawling insects are not.
Category: Household, garden & pets
Client: Bochemie a.s.
Agency: Y&R Prague
Country: Czech Republic
Chief Creative Director: Jaime Mandelbaum
Creative Director: Jaime Mandelbaum
Creative Director: Matthew Edwards
Creative Director: Marco Antonio do Nascimento
Art Director: Marco Antonio do Nascimento
Copywriter: Marco Antonio do Nascimento
Retoucher: Furia
Photographer: Adam Bartas