Huffy Print Bully by Brunner Pittsburgh

Bully
The Print Ad titled Bully was done by Brunner Pittsburgh advertising agency for Huffy in United States. It was released in May 2014.
Advertising campaign for Huffy

Huffy: Bully

Brand
Huffy
Media
Print
Released
May 2014
Posted
May 2014
Market
United States
Industry
Bicycles
Agency
Brunner Pittsburgh
Copywriter
Brett Compton
Creative Director
Dave Vissat
Art Director
Elizabeth Maloy
Executive Creative Director
Jay Giesen
Photographer
Tom Cwenar

Credits & Description:

Advertised brand: Huffy
Advert title(s): Bully
Headline and copy text: “Adulthood is the Bully who stole your bike. Take it back.” Tag: “Still your ride.”
Advertising Agency: Brunner, Pittsburgh, U.S.A.
Agency website: http://brunnerworks.com
Creative Director: Dave Vissat
Art Director: Elizabeth Maloy
Copywriter: Brett Compton
Photographer: Tom Cwenar
Additional credits:
Chief Creative Officer: Rob Schapiro
Executive Creative Director: Jay Giesen
Retouching: Dwight Pritchett
Published: May, 2014
Short rationale: The largest sales barrier for adult women’s bicycle, is moms’ lack of time. Print depicts moms on bikes as escaping from their work and chores. Supporting unscripted, online “surprise” videos, 2:30 – 4:00 long, a 10-year-old kid gets unsuspecting moms—strangers—to go for a ride. A mom can be “too busy” for a bike, but for a kid? And a related Facebook giveaway sweepstakes encourages moms to share humorous, hand-lettered, photo-illustrated bike/life tips that support making time for a bike ride.