Huggies Print, Outdoor Bus by True Lima

Bus
The Print Ad titled Bus was done by True Lima advertising agency for Huggies in Peru. It was released in Sep 2016.

Huggies: Bus

Brand
Released
September 2016
Posted
September 2016
Market
Industry
Agency
Art Director

Credits & Description:

Category: House, Garden
Brand: Huggies
Agency: True
Advertising Agency: True, Lima, Perú
Creative Directors: Ricardo Mares, Alejandro Guzmán, Diego Carvalho
Art Director: Cristhian Ávila
Copywriter: Luis Alburqueque
Illustrator: Mirko Cuculiza
Additional Info: Outdoor
Geo: Peru
Published: June 2016
Description: Huggies Active Sec is the diaper that holds up to 12 hours with maximum absorption. Ideal for children to wear in special occasions such as long days or nights, small or long family trips. The purpose of the graphic design was to represent the long journeys that this diaper can hold giving you total trust that nothing will escape from it.