Hyundai Print TROLLEYBUS by Fuse, OMD Latvia/fuse, OMD Riga

TROLLEYBUS
The Print Ad titled TROLLEYBUS was done by Fuse, OMD Latvia/fuse, OMD Riga advertising agencies for subbrand: Hyundai Getz (brand: Hyundai) in Latvia. It was released in Apr 2008.
Advertising campaign for Hyundai

Hyundai: TROLLEYBUS

Brand
Hyundai Getz  (Hyundai)
Media
Print
Released
April 2008
Posted
April 2008
Market
Latvia
Industry
Cars
Agency
OMD Riga
Creative Director
Guido Fusetti
Creative Director
Gatis Murnieks
Agency
OMD Latvia/fuse
Creative Director
Guido Fusetti
Creative Director
Gatis Murnieks
Agency
Fuse

Awards:

Golden Hammer 2008
Best Use of Media-Gold

Credits & Description:

Agency: OMD Latvia/Fuse
Country: Latvia
Entry title: TROLLEYBUS
Product/Service: Hyundai
Brand name: Hyundai Getz
Advertiser: Skandi Auto
Account director: Armands Ukass
Creative director: Gatis Murnieks/Fuse
Creative idea: Five Hyundai Getz cars were equipped with trolleybus booms. They were racing the city and speeding down at the public transport stops. As Hyundai Getz is the cheapest new car available in Latvia, primary target group was people who don't own any car yet and who use public transport. As trolleybus routes are restricted campaigns slogan was: "You can choose Your own route tomorrow!"