Iberogast Print My cat by CHE Proximity Australia

Sufferers of Irritable Bowel Syndrome (IBS) miss out on a lot, often needing to cancel plans when IBS strikes. And while their reason for not showing up might indeed be IBS, that's never what they'll say. They're embarrassed about their illness; it's not something they’ll openly talk about to friends or family. So instead, they’ll make up excuses.Agency: Che Proximity
Media: Print
Category: Pharmaceutical & medical
Client: Bayer Australia
Agency: CHE Proximity
Production: Visual State
Country: Australia
Executive Creative Director: Ant White
Creative Director: Brian Jefferson
Creative Director: Ben Stainlay
Art Director: Jake Blood
Copywriter: Anne Lau
Group Account Director: Nicole Bogart
Agency Producer: Tori Taylor
Designer: Meredith Besseling
Designer: Michael Klienman
Typographer: Visual State
Account manager: Claire Maitland