Ignite: Matches

Credits & Description:

There’s nothing better than sharing a traditional barbecue with family and friends. Meaty steaks, breasts of marinated chicken, spicy sausages and delicious lamb chops … all sizzling over a glowing, charcoal fire. The ad demonstrates how Ignite’s Instant Light Briquettes catch alight as fast as lighting a bunch of matchstick heads.
Media: Press
Category: Household, garden & pets
Client: Ignite Products
Agency: DDB South Africa
Country: South Africa
Executive Creative Director: Liam Wielopolski
Art Director: Assaf Levy
Copywriter: Balekane Mokoditoa
Photographer: Curtis Gallon
Designer: Melissa Grundlingh