IKEA Print IKEA Product Pose Yoga by CHE Proximity Australia

IKEA Product Pose Yoga
The Print Ad titled IKEA Product Pose Yoga was done by CHE Proximity Australia advertising agency for IKEA in Australia. It was released in Sep 2020.
Advertising campaign for IKEA

IKEA: IKEA Product Pose Yoga

Brand
IKEA
Media
Print
Released
September 2020
Posted
September 2020
Market
Australia
Industry
Home Furniture
Agency
CHE Proximity Australia
Director
Adrian Lander
Chief Creative Officer
Ant White
Creative Director
Ashley Wilding
Creative Director
Daniel Davison
Copywriter
Ernie Ciaschetti
Art Director
Daniel Smith
Editor
King Yong
Production Agency
CEE Productions
Director
Adrian Lander

Credits & Description:

Client: Ikea
Agency: CHE Proximity
Production: CEE Productions
Director: Adrian Lander
Chief Creative Officer: Ant White
Creative Director: Ashley Wilding
Creative Director: Daniel Davison
Copywriter: Ernie Ciaschetti
Art Director: Daniel Smith
Agency Producer: Karine Pawel
Group Account Director: Ruth Hatch
Editor: King Yong
Account manager: Matthew De Zilwa
Published: September 2020
Country: Australia
Synopsis:
IKEA Australia has launched a combined yoga and retail therapy experience promoting health and wellness for mind, body and home.
Not usually synonymous with mindfulness, IKEA’s Product Pose Yoga is a relaxing and alluring way for people to experience their new 2020 catalogue, which many people cannot get their hands on due to Covid-19 restrictions.
The hypnotic event, led by a professional yoga instructor and narrated by a soothing, Swedish voice over finds playful comparisons between IKEA’s new product range and world-famous yoga poses.

A few favourites include the GRILLTIDER, Barbecue tongs, $5 replacing Downward Dog, the STORSINT, Martini Glass, $3.99 replacing Tree Pose and the EKEDALEN, Bench, $199 in place of the Reverse Tabletop pose.

The event, running on IGTV and FB live is being supported by a series of 15 second spots, statics, and influencers, who have been creating more product poses based on the rest of the new IKEA catalogue.