IKEA: SALE

Credits & Description:

Type of Entry: Corporate or Brand Identity
Category: Point of Sale
Title: IKEA SALE
Advertiser/Client: IKEA MALAYSIA
Product/Service: IKEA
Entrant Company: LOWE & PARTNERS KUALA LUMPUR, MALAYSIA
Design/Advertising Agency: LOWE & PARTNERS KUALA LUMPUR, MALAYSIA
Creative Credits
Name Company Position
Ng Heok Seong Lowe/Partners Executive Creative Director
Khor Kok Yang Lowe/Partners Art Director
Joseph Lee Lowe/Partners Art Director
Mohan Prabhakar Lowe/Partners Copywriter
Lim Ken Peng Lowe/Partners Designer
Eddie Lee Lowe/Partners Production Manager
Ong Bee Lin Lowe/Partners General Manager
Nicole Wong Lowe/Partners Account Manager
Hoch Studio Pashe Photographer
Details
Brief Explanation:
In a market where customers are inundated by offers and various promotions, the challenge was to find a fresh way to convey the same message of lower prices.
Describe the brief from the client:
The client briefed the agency to find an impactful way to communicate their price reductions during the IKEA sale.
Description of how you arrived at the final design:
The inspiration for the final design came from IKEA's own kitchen products, which peel, grate and pare food items. We combined the function of those items with the price tags to highlight the progressively lower prices IKEA was offering customers.
Indication of how successful the outcome was in the market:
The ambient pieces created considerable buzz about the great bargains going during the sale period and helped generate sizable store traffic.