IKEA Print Lamp by Memac Ogilvy & Mather Doha

Lamp
The Print Ad titled Lamp was done by Memac Ogilvy & Mather Doha advertising agency for IKEA in Qatar. It was released in Feb 2018.
Advertising campaign for IKEA

IKEA: Lamp

Brand
IKEA
Media
Print
Released
February 2018
Posted
February 2018
Market
Qatar
Industry
Department Stores & Shopping Malls
Agency
Memac Ogilvy & Mather Doha
Chief Creative Officer
Paul Shearer
Art Director
Gabriel Martinez
Associate Creative Director
Gabriel Martinez
Art Director
Taskeen Limalia

Credits & Description:

Media: Print
Category: Home appliances & furnishings
Client: Ikea
Agency: Memac Ogilvy
Country: Qatar
Chief Creative Officer: Paul Shearer
Regional Creative Director: Juliana Paracencio
Art Director: Taskeen Limalia
Art Director: Gabriel Martinez
Associate CD / Art Director: Gabriel Martinez
Account Director: Bernard Abou Nader
Client: Rami Rihani
Client: Taha Iqbal
Synopsis:
At IKEA, as you know, we don't like charging much. But for once, we decided to charge a lot. IKEA now has a range of furniture that you can charge your smart phone by simply placing it down on the surface, without messy cables. But not everyone knows about it. So Memac Ogilvy, came up with a campaign that resembles that critical moment when your phone is running out of battery. Using warning sign to catch people's attention did just that. We also hijacked people's screens with an online banner that «fits to screen» immediately when it appears. When people touch the banner, it redirects to the IKEA website.