Brand: IKEA
Media: Print
Category: House, Garden & Pets
Agency: BBH
Geo: China
IKEA: Save, 2
The campaign was launched on Mar 29, WWF Earth Hour Day. IKEA LED lights use 85% less energy than incandescent bulbs, so you can save the energy even you don't turn off the light. You can make every hour Earth Hour.
Save even when you're not. Make every hour Earth Hour. LED lights use 85% less energy than incandescent bulbs.
Advertising Agency: BBH, Shanghai, China
Creative Directors: Leo Zhang, Jeffrey Sun, Jay Qian
Art Directors / Illustrators: Jeffrey Sun, Peggy Wang, Woody Pan
Copywriters: Jay Qian, Chiao Woon Lim
Published: March 2014