IKEA Print Save, 3 by BBDO CNUAC China, BBH Shanghai
The Print Ad titled Save, 3
was done by BBDO CNUAC China, BBH Shanghai advertising agencies for IKEA in China. It was released in Apr 2014.
IKEA: Save, 3
Brand
Media
Released
April 2014
Posted
April 2014
Market
Agency
Creative Director
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Creative Director
Creative Director
Art Director
Art Director
Agency
Creative Director
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Creative Director
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Art Director
Credits & Description:
Brand: IKEA
Media: Print
Category: House, Garden & Pets
Agency: BBH
Geo: China
IKEA: Save, 3
The campaign was launched on Mar 29, WWF Earth Hour Day. IKEA LED lights use 85% less energy than incandescent bulbs, so you can save the energy even you don't turn off the light. You can make every hour Earth Hour.
Save even when you're not. Make every hour Earth Hour. LED lights use 85% less energy than incandescent bulbs.
Advertising Agency: BBH, Shanghai, China
Creative Directors: Leo Zhang, Jeffrey Sun, Jay Qian
Art Directors / Illustrators: Jeffrey Sun, Peggy Wang, Woody Pan
Copywriters: Jay Qian, Chiao Woon Lim
Published: March 2014