IKEA Print The Umbrella by The Smarts Sofia

The Umbrella
The Print Ad titled The Umbrella was done by The Smarts Sofia advertising agency for IKEA in Bulgaria. It was released in Aug 2018.

IKEA: The Umbrella

Brand
Media
Released
August 2018
Posted
March 2020
Market

Credits & Description:

Category: House, Garden
Media: Digital
Brand: IKEA
Agency: the Smarts
Geo: Bulgaria
Advertising Agency: The Smarts, Sofia, Bulgaria
Creative Director Copywriter: Georgi Zlatkov
Art Director: Nedyalko Ivanov - Necho
Account Director: Jana Dakovska
Published: July 2018
Synopsis:
At the World Cup Final Vladimir Putin was the only one under umbrella and his VIP guests alongside him were left under the pouring rain. So IKEA said that sells umbrellas which can cover more than one person.
There is always space for more than one person under our KNALLA umbrellas.