Imax Print IMAX is believing, Whiplash by Sid Lee Montreal
The Print Ad titled IMAX is believing, Whiplash
was done by Sid Lee Montreal advertising agency for Imax in Canada. It was released in May 2012.
Imax: IMAX is believing, Whiplash
Brand
Media
Released
May 2012
Posted
May 2012
Market
Agency
Art Director
Copywriter
Credits & Description:
Media: Print
Geo: Canada
Category: Recreation & Leisure
Agency: Sid Lee
Brand: IMAX
We conceived a brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers' theatre of the mind through headlines - a tactic rarely seen or done in this category. The signature, "IMAX is believing" equates seeing a movie with truly experiencing one.
Advertising Agency: Sid Lee, Montreal, Canada
Creative Directors: Jessie Sternthal, Yann Mooney
Art Director: David Bombardier
Copywriter: Jessie Sternthal
Additional credits: Sylvain Jacques, Sarah Dery, Sonya Bacon, Vincent Malo, Marie-Julie Cossette, Thomas Hougaz, Éliane Rondou