Imodium: BUNGALOW

Credits & Description:

Category: OTC Pharmacy
Advertiser: JOHNSON & JOHNSON
Product/Service: IMODIUM
Agency: JWT ROME
Chief Creative Officer: Sergio Rodriguez - Enrico Dorizza
Creative Director: Flavio Mainoli - Paolo Cesano
Copywriter: Antonio Codina
Art Director: Massimiliano Traschitti
Illustrator: Massimiliano Traschitti - H-57 Creative Station
Typographer: Dock 75
Account Supervisor: Laura Castellazzi
Account Manager: Cristina Barbiero
Account Manager: Cristina Barbiero

English Translation of Main Headlines

Imodium is a medicine and treatment for diarrhea. This is a quite frequent phenomenon during holidays, due to the change of climate and diet. For this reason we decided to remind people that are leaving for a trip, that it’s important not to forget their Imodium. By using old and worn out tourist signs, we want to remind our target that having diarrhea on a trip might be the strongest memory of their holidays.
The campaign was entirely planned on travel magazines, so to focus the message on people that are planning a trip.