Imodium Print GOLF by J. Walter Thompson Toronto

GOLF
The Print Ad titled GOLF was done by J. Walter Thompson Toronto advertising agency for Imodium in Canada. It was released in Nov 2011.
Advertising campaign for Imodium

Imodium: GOLF

Brand
Imodium
Media
Print
Released
November 2011
Posted
November 2011
Market
Canada
Industry
Health & Pharmaceutical Products
Agency
J. Walter Thompson Toronto
Executive Creative Director
Paul Wales
Copywriter
Colin Winn
Executive Creative Director
Martin Shewchuk
Art Director
Craig Markou
Photographer
Chris Woods-Opc
Account Supervisor
Laura Anderson

Credits & Description:

Category: OTC Pharmacy

Advertiser: JOHNSON & JOHNSON

Product/Service: IMODIUM

Agency: JWT

Executive Creative Director: Martin Shewchuk/Paul Wales

Copywriter: Colin Winn

Art Director: Craig Markou

Photographer: Chris Woods

Account Supervisor: Laura Anderson

Planner: Jack Perone

Planner: Jack Perone

Other Credits: Danielle Rice (Account Director)/Amy Welsman (Account Executive)



English Translation of Main Headlines

Because diarrhea can strike unexpectedly, sufferers tend to feel out of control, and never want to stray far from a washroom. To visualize this ‘burden’, Imodium used an image of a port ‘o’ potty strapped to a golfer’s back. The ad suggests that an Imodium pill is the easy way for sufferers to ‘take back control’ by managing their diarrhea.