D&AD Awards 2020 | ||
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Illustration | Posters | Shortlist |
Advertising agency: Dentsu Tokyo
Country: Japan
Published: June 2019
Synopsis:
Japanese job satisfaction is the lowest in the world. The reason being that people choose jobs not for what they like, but for stability - such as salary, company name, and lifetime employment. To change that, the largest recruitment company in Japan, Indeed, told people that, "if you can make a living on what you love, your life will be more enjoyable." To turn a boring job search into an exciting exploration, Indeed created a new website with more than 600 illustrations of jobs it was recruiting for, so job seekers can enjoy the search.