Company: PRAGMA DDB, PERU, PERU
Executive Creative Director: Ricardo Chadwick
Creative Director: Alvaro Naddeo, Emilio Diaz
Copywriter: Ricardo Chadwick, Alvaro Naddeo, Luben Petkoff
Art Director: Alvaro Naddeo
Account Supervisor: ALBERTO GOACHET
Advertiser's Supervisor: Abel Limache
Typographer: Alberto Naddeo
Photographer: Marcelo Naddeo
Producer: CLAUDIA QUINTANA
Tagline: Smoking is the stupidest way to commit suicide. Quit Stupidity.