Infiniti: Forest Air

Credits & Description:

“Way of Infiniti” M Launch Campaign – List of Credits
Agency Credits
Creative Team
Chief Creative Officer: Rob Schwartz
Group Creative Director:
Creative Director: Bob Rayburn
Creative Director: Patrick Condo
Associate Creative Director: John Figone
Copy Writer: Josh Stern
Copy Writer: Chris DeNinno
Art Director: Chase Madrid
Digital Associate Creative Director: Ed Mun
Digital Designer: Jose Eslinger
Account Team
Global Managing Director: Walt Smith
Global Account Director: Daniel Pardo
Management Supervisor:
Account Supervisor: James Aardahl
Assistant Account Executive: Peter Burgwald
Digital Managmenet Supervisor: Brendon Curtis
Digital Account Supervisor: Maxine Ray
Shodo Artist
Masako Inkyo
Print Production Credits
Integrated Project Manager: Jennifer De Pablos
Producer: Matthew MacDonald
Prepress: E-Graphics
Studio Designers: Judy Geyrhalter, Jennifer Tranbarger, Rubi Mendoza, Marsha Stevenson & Katherine Strohlein
Insert Printer: Sandy Alexander
Art Producer
Sabrina Bajaj
Photographer
Anton Watts
Television Production Credits
Broadcast Producer
Producer: Mara Milicevic
Business Managers
Robin Rossi and Stefanie McCall
Production Company - Knucklehead
Director – Daniel Barber
Executive Producer – Matthew Brown
Producer – Jessica Carlson
Visual Effects - Digital Domain
VFX Supervisor – Jay Barton
VFX Producer – Chris Fieldhouse
VFX Coordinator – Stephanie Escobar
Editorial Company - Cut & Run
Editor – Steve Gandolfi
Executive Producer – Michelle Burke
Producer – Car Schilling
Music - MassiveMusic
Executive Producer: Scott Cymbala

Sound Design - Stimmung
Executive Producer: Ceinwyn Clark
Producer: Jack Catlin
Mix - PLAY STUDIOS
Sound Engineer/Mixer: John Bolen
Digital Production Credits -
Digital Production Program Managers: Molly Park
Digital Producers: Marta Kruger, Samuel Ayres
Sr. Flash Designers: Brian Siu, Kevin Reid
Flash Designers: Yukio Kishimoto,
Motion Designer: Jeff Dickson
Tech Leads: Tim Shea, Jon Bauer
QA: Lester Broas, Walter Velasquez
Director of Production: Derek Vandenbosch
Director of Creative Technology: Ricardo Diaz

The essence of every Infiniti is captured in two brush strokes of a shodo
artist brush. Within them lie not only the design character of the vehicle but the emotional experience the car is intended to create. TBWA\Chiat\Day has taken this ancient art form and modernized it into a series of shodo icons that represent the inspirations and features that make up each car. The idea is to create a contemporary visual language that instantly communicates the Infiniti brand. An Iconic language that explains The Way Of Infiniti.