ING: FitVermogen

Credits & Description:

Anomaly Amsterdam has been appointed agency of record for international bank ING Investment Management International.
For the launch of their newest financial product Anomaly created a campaign together with graphic artist Anthony Burrill, who is perhaps best known for his typographic, text-based compositions, including the now-famous âWork Hard and Be Nice to Peopleâ, which has become a mantra for the design community and beyond.
The campaign is a bold and witty approach to introduce a new financial product by ING IMI, FitVermogen, and aims to stimulate the consumers to think about their financial future. As well as being featured in traditional OOH, the campaign is also portrayed on buildings, underneath bridges (so that they are shown when the bridge is up) and is even projected across from the Dutch parliament.
Translation of artwork:
NL: Opeens is later nu
EN: Suddenly later is now
NL: Voorzichtig zijn in ook een risico
EN: Being careful is also a risk
Category: Finance & insurance
Client: ING Investment Management International
Agency: Anomaly Amsterdam
Country: Netherlands
Executive Creative Director: mark sloan
Creative Director: Zack McDonald
Creative: Daan van Dam
Creative: Bas van de Poel
Print Producer: Sarah Mana
Print Producer: Jordan Spielman
Designer: Anthony Burrill
Head of Planning: Amanda Fève
Partner/President: Hazelle Klønhammer
Business Director: Nicolas Kettelhake
Account Executive: Soey Lim
Interactive Producer: Abel Buko
Art Buyer: Jen Aborn