Insmed Print Marilynn by Area 23 New York, FCB Health, J. Walter Thompson New York
Insmed: Marilynn
Awards:
| Lions Health 2016 | ||
|---|---|---|
| Pharma | Communications To Healthcare Professionals: Pharma, Vaccines & Biotech - Unbranded Communicatoin | Bronze Lion Campaign |
Credits & Description:
Titile: “Marilynn”
Agency: Area 23 An Fcb Health Company
Brand: Insmed
Country: USA
Advertising Agency: Area 23 An Fcb Health Company, New York
Entrant Company: Area 23 An Fcb Health Company, New York
Media Agency: Area 23 An Fcb Health Company, New York
Pr Agency: Area 23 An Fcb Health Company, New York
Production Company: Area 23 An Fcb Health Company, New York
Vp, Creative Director: Joe Capenear (Area 23, An Fcb Health Company)
Vp, Associate Creative Director: Mike Mckeever (Area 23, An Fcb Health Company)
Senior Copywriter: Victoria Bukowski (Area 23, An Fcb Health Company)
Svp, Creative Director: Chris Bernesby (Area 23, An Fcb Health Company)
Evp, Executive Creative Director: Tim Hawkey (Area 23, An Fcb Health Company)
Brief with projected outcomes:
According to the US Federal Trade Commission, advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. In addition, the Federal Drug Administration advises that disease-related advertisements/communications be disease- or health condition-specific, enhance education, be clear and accurate, and contain a responsible public health message.
Audience:
Our initiative is targeting pulmonologists—respiratory specialists who see many patients who are susceptible to NTM infections, but far too often don’t consider NTM as a possible diagnosis for their suffering patients.