Instituto Colombiano De Bienestar Familiar (ICBF) Print Don't Change His Way of Seeing the World, 1 by Team collaboration

Don't Change His Way of Seeing the World, 1
The Print Ad titled Don't Change His Way of Seeing the World, 1 was done by Team collaboration advertising agency for Instituto Colombiano De Bienestar Familiar (ICBF) in Colombia. It was released in Jul 2018.
Advertising campaign for Instituto Colombiano De Bienestar Familiar (ICBF)

Instituto Colombiano De Bienestar Familiar (ICBF): Don't Change His Way of Seeing the World, 1

Brand
Instituto Colombiano De Bienestar Familiar (ICBF)
Media
Print
Released
July 2018
Posted
March 2020
Market
Colombia
Industry
Against violence
Agency
Team collaboration

Credits & Description:

Advertised brand: ICBF (instituto Colombiano de Bienestar Familiar)
Alternative title: NOT TO CHILD ABUSE
Advertising Agency: LV Bogotá Colombia
Creative Director: David Garzón
Art Director: Andrés Benavides
Copywriter: Daniela Romero
Illustrator:Andres Benavides
Published: June 12 2018
Synopsis:
We must take care of the innocence of our children and their way of seeing their family and the world.
No to child violence, during the first quarter of this 2018, only in Bogotá 1,041 cases were reported. During 2017 there were 4,341 cases, so the painful trend is maintained, about 12 children are abused daily. Unfortunately, the place where these violent events occur against children and adolescents is the home and the other environments created for their protection and development.
The Colombian Institute of family welfare - ICBF, is the entity of the Colombian State that works for the prevention and integral protection of early childhood, childhood, adolescence and the well-being of families in Colombia, especially providing care to those in conditions of threat.