Title: More cigarettes, less you
Brand: Instituto Mário Penna
Media: Print
Category: Public interest
Agency: casasanto
Geo: Brazil
Instituto Mário Penna: Face, 2
More cigarettes, less you. August 29, National Non Smoking Day
Advertising Agency: Casasanto, Belo Horizonte, Brazil
Creative Director: Fred Bandeira
Art Directors: Fred Bandeira, Sttenio Costa, André Luiz Carvalho
Copywriter: Arthur Lobão
Photographer: Laurence Demaison
Published: August 2015