Intel: THE MUSEUM OF ME

Credits & Description:

Type of entry: Use of Promo & Activation

Category: Best use of Social Media Marketing in a Promotional Campaign

Advertiser: INTEL

Product/Service: INTEL CORE I5 PROCESSOR

Agency: PROJECTOR Tokyo, JAPAN

Advertiser INTEL

Product INTEL CORE I5 PROCESSOR

Entrant PROJECTOR Tokyo, JAPAN

Type of Entry: Use of Promo & Activation

Category: Best use of Social Media Marketing in a Promotional Campaign

Title: THE MUSEUM OF ME

Advertiser/Client: INTEL

Product/Service: INTEL CORE I5 PROCESSOR

Entrant Company: PROJECTOR Tokyo, JAPAN

DM/Advertising Agency: PROJECTOR Tokyo, JAPAN



Creative Director: Koichiro Tanaka (Projector)

Director/Planner: Eiji Tanigawa (Taiyo Kikaku Co.)

Producer/Technical Director: Seiichi Saito (Rhizomatiks Co.)

Producer: Satoshi Takahashi (Taiyo Kikaku Co.)

Art Director/Designer: Masanori Sakamoto (Deltro)

Interactive Designer/Flash Developer: Ken Murayama (Deltro)

Music: Takagi Masakatsu ()

Project Manager/Planner: Shimpei Oshima (Projector Inc.)

CG Director: Toru Hayai (Taiyo Kikaku Co.)

CG Designer: Hiroshi Takeyama (Taiyo Kikaku Co.)

CG Designer: Takashi Yasuno (Taiyo Kikaku Co.)

CG Designer: Yuuki Nemoto ()

CG Designer: Mitsuhiro Azuma ()

CG Producer: Keisuke Nishina (Taiyo Kikaku Co.)

System Engineer/Programmer: Hajime Sasaki (MountPosition)

System Engineer/Programmer: Hirohisa Mitsuishi (MountPosition)

Writer: Lilia Silva (Latina International Corporation)

Production Manager: Yoshinari Hama (Taiyo Kikaku Co.)

Music Producer: Yoko Hata (Aiin Co.)



Describe the brief from the client

To engage Intel brand and global online users, and to promote Intel’s smart new processor as a 'Visibly Smart' experience, which is the catch phrase for the processor.









Describe the creative solution to the brief/objective.







We came up with an idea: The Museum of Me, a virtual museum

experience that reveals who you are as a reflection of your Facebook activities. Just by connecting to Facebook, The Museum of Me visualises elements such as your close friends and most-frequently-used words as visually stunning museum exhibits.









Describe the results in as much detail as possible.







Results (2 weeks from launch):

540,000+ 'likes'

790,000+ shares onto Facebook

130m+ impressions on Facebook









We felt that behind the world-renowned tagline 'Intel inside' was a brand story about how Intel innovates in our digital lives from the inside. To give this story a tangible shape, we presented users’ daily activities in an artistic way through the global social platform Facebook. By personalising the user experience and linking it to the brand, we were able to create an emotionally relevant experience. And by providing a visual experience that gives shape to the theme of Intel’s Core i5 processor 'Visibly Smart', we were also able to create a link to the products as well.