Interbike Print Increase Loitering by TDA_Boulder

Increase Loitering
The Print Ad titled Increase Loitering was done by TDA_Boulder advertising agency for subbrand: Interbike International Bicycle Expo (brand: Interbike) in United States. It was released in Jun 2013.
Advertising campaign for Interbike

Interbike: Increase Loitering

Brand
Interbike International Bicycle Expo  (Interbike)
Media
Print
Released
June 2013
Posted
June 2013
Market
United States
Industry
Bicycles, Shows, Events & Festivals, Retail, Distribution & Rental companies
Agency
TDA_Boulder
Creative Director
Thomas Dooley
Creative Director
Jonathan Schoenberg
Art Director
Haley Garyet
Photographer
Jamie Kripke
Copywriter
Daniel Colburn

Credits & Description:

Category: Business equipment & services
Advertised brand: Interbike
Advert title(s): “Increase Loitering”
Headline and copy text: “Learn how to increase loitering.”
Advertising Agency: TDA_Boulder, Boulder, U.S.A.
Agency website: [http://tdaboulder.com](http://tdaboulder.com/)
Creative Director: Jonathan Schoenberg
Creative Director: Thomas Dooley
Art Director: Haley Garyet
Copywriter: Daniel Colburn
Photographer: Jamie Kripke
Published: May, 2013
Short rationale: The campaign aims to build attendance at North America’s largest bicycle industry trade show, Interbike. For brick-and-mortar bike retailers, the knowledge gained at the show will help them compete against online.