Interbike Print Place of Worship by TDA_Boulder

Place of Worship
The Print Ad titled Place of Worship was done by TDA_Boulder advertising agency for subbrand: Interbike International Bicycle Expo (brand: Interbike) in United States. It was released in Jun 2013.
Advertising campaign for Interbike

Interbike: Place of Worship

Brand
Interbike International Bicycle Expo  (Interbike)
Media
Print
Released
June 2013
Posted
June 2013
Market
United States
Industry
Bicycles, Shows, Events & Festivals, Retail, Distribution & Rental companies
Agency
TDA_Boulder
Creative Director
Thomas Dooley
Creative Director
Jonathan Schoenberg
Art Director
Haley Garyet
Photographer
Emily Hart Roth
Copywriter
Daniel Colburn

Credits & Description:

Category: Business equipment & services
Advertised brand: Interbike
Advert title(s): “Place of Worship”
Headline and copy text: “A bike shop can be as important to a trown as a place of Worship. For some people it is one.
Advertising Agency: TDA_Boulder, Boulder, U.S.A.
Agency website: [http://tdaboulder.com](http://tdaboulder.com/)
Creative Director: Jonathan Schoenberg
Creative Director: Thomas Dooley
Art Director: Haley Garyet
Copywriter: Daniel Colburn
Photographer: Emily Hart Roth
Published: May, 2013
Short rationale: The campaign aims to build attendance at North America’s largest bicycle industry trade show, Interbike. For brick-and-mortar bike retailers, the knowledge gained at the show will help them compete against online.