Intermarche: The Taste of Colors, 2

Credits & Description:

Alternative title: Let’s Talk Taste and Colours
Strategic and Operational Marketing Director : Caroline Puechoultres
Marketing Manager : Vincent Bronsard
Brand and Communications Director : Vincent Fièvre
External Communications Manager : Véronique Legueult
Advertising Director : Augustin Devulpian
External Communications Manager : Camille Sassi
Advertising Manager : Lucie Ducos
Agency: Romance
President : Christophe Lichtenstein
Executive Creative Director : Alexandre Hervé
Director, Strategy : Romain Roux
Strategic Planner : Jérôme Lavillat
Copywriters : Frederick Lung et Philippe Pinel
Art Director : Julien Rezette
Associate Director : Marie-Laure Dangeon
Account Manager : Thibault Loué
TV Producers : Corinne Persch et Johanna Lubin

Director : Jérémy Frey
Production company : STORY
Published: June 2018
Synopsis:
Strawberry with the taste of apple, minty lemon, vanilla with a blackberry flavor - surprising, isn’t it?
These kooky combinations are the at the center of agency Romance’s new campaign for grocery chain Intermarché. The spot was created for the launch of “l’Essentiel” (Essential) a new range of natural products with no colours, preservatives or additives.
“The taste of colours”, a 60-second film highlights the deceptive influence colours have on our perception of taste and promotes the idea of the natural ingredients found in “L’Essentiel”.
ESSENTIAL – WHAT IT HAS MORE OF… IS LESS