International Federation of Red Cross and Red Crescent Societies: 158 Years, 7

Credits & Description:

Client: International Federation of Red Cross and Red Crescent Societies
Advertising Agency: Porta, Santiago, Chile
Country: Chile
Published: June 2021
Synopsis:
It is not about politics, about borders, about religion. Because, in the end, before ideologies, opinions and stereotypes, it is always about the most important thing in this world: people.
International Federation of Red Cross and Red Crescent Societies: 158 years caring about what really matters.

A campaign that, in the framework of the 158 years of tireless work of the institution, made it clear that there is nothing more important than people, and that people are always more important than opinions, stereotypes, etc. For this project, Porta collected material from IFRC's historical work in different contexts around the planet, such as the armed conflicts in Gaza, the migration crisis in Mexico, the destruction caused by typhoons in the Philippines, the civil wars in African countries.