International Society For Human Rights (ishr): THE FLAG

Credits & Description:

Category: Posters
Advertiser: INTERNATIONAL SOCIETY FOR HUMAN RIGHTS
Product/Service: INTERNATIONAL SOCIETY FOR HUMAN RIGHTS
Agency: EURO RSCG DÜSSELDORF
Date of First Appearance: Dec 10 2010
Entrant Company: EURO RSCG DÜSSELDORF, GERMANY
Chief Creative Officer Germany: Felix Glauner (Euro RSCG Duesseldorf)
Creative Director: Martin Venn (Euro RSCG Duesseldorf)
Creative Director: Martin Breuer (Euro RSCG Duesseldorf)
Art Director: Alexandros Antoniadis (Euro RSCG Duesseldorf)
Copywriter: Andre Bastian (Euro RSCG Duesseldorf)
Illustrator: Alexandros Antoniadis (Euro RSCG Duesseldorf)
Account Supervisor: Felix Kropp (Euro RSCG Duesseldorf)
Agency Producer: Detlef Stuhldreier (Euro RSCG Duesseldorf)
Advertiser's Supervisor: Martin Lessenthin (International Society for Human Rights)
Media placement: Posters - Pubs, Universities - December 10th 2010
Describe the brief from the client
The International Society for Human Rights asked the agency to design a poster to be published and distributed on December 10th 2010 – International Human Rights day. The aim was to raise awareness for the execution of criminals and political dissidents by the Chinese government, a well kept state secret. The number of people executed in China exceeds the total amount of executions in all countries worldwide.
Describe the challenges and key objectives
The creation had to be cost-effective and follow a tight schedule. The design had to be simple, straight to the point and moving.
Describe how you arrived at the final design
China is eager to hide the exact amount of executions from the public. We visualised this intention and turned it into a strong illustrative design. For the final design, we decided to subtly integrate an execution into the Chinese flag, turning the secret into a well known fact.
Give some indication of how successful the outcome was in the market
The Poster was distributed and placed in universities and pubs in major cities across Germany. Currently, we are looking for a sponsor for the third edition. In addition free PR coverage was created.