Irish Examiner: An Irish stag leading the Lions

Credits & Description:

Peter O’Mahony, the Munster rugby captain, will captain the British and Irish Lions tomorrow against the All Blacks.It’s a huge achievement, and one the Irish Examiner a newspaper based in Cork, in Munster wanted to celebrate on the eve of the first test.The idea sees us take the stag's antlers (the Irish stag is the Munster Rugby mascot) to strengthen the lions, creating a different beast entirely, and one the All Blacks will struggle to tame.Agency: Chemistry
Media: Press
Category: Publications & media
URL: http://www.irishexaminer.com/
Client: Irish Examiner
Agency: Chemistry
Country: Ireland
Creative Director: Emmet Wright
Art Director: Hugh O'Connor
Copywriter: mark tuthill
Retoucher: Ray Fadden
Account manager: Luke Sheridan
Account Executive: Orla Kennedy