Irish Rail Print Frummaging by Publicis Dublin

Frummaging
The Print Ad titled Frummaging was done by Publicis Dublin advertising agency for Irish Rail in Ireland. It was released in Jun 2015.

Irish Rail: Frummaging

Media
Released
June 2015
Posted
June 2015
Market
Industry
Copywriter
Account manager
Art Director

Credits & Description:

We coined some new words in this suite of fun print ads for Iarnrod Eireann (Irish Rail). The concept was designed to get people to reflect on social behaviour and #GiveUpYourSeat to those in need.
Brand: Irish Rail
Media: Print
Category: Transport & Tourism
Agency: Publicis
Geo: Ireland
Irish Rail: Frummaging
Advertising Agency: Publicis, Dublin, Ireland
Creative Director: Carol Lambert
Copywriter: Luke O'Reilly
Art Director: Leonardo Bartoli
Account team: Karen Austin
Account manager: Sinead Ni Ghaora