Irish Rail Print Mobile-Phoney by Publicis Dublin

Mobile-Phoney
The Print Ad titled Mobile-Phoney was done by Publicis Dublin advertising agency for Irish Rail in Ireland. It was released in Jun 2015.

Irish Rail: Mobile-Phoney

Media
Released
June 2015
Posted
June 2015
Market
Industry
Copywriter
Account manager
Art Director

Credits & Description:

We coined some new words in this suite of fun print ads for Iarnrod Eireann (Irish Rail). The concept was designed to get people to reflect on social behaviour and #GiveUpYourSeat to those in need.
Brand: Irish Rail
Media: Print
Category: Transport & Tourism
Agency: Publicis
Geo: Ireland
Irish Rail: Mobile-Phoney
Advertising Agency: Publicis, Dublin, Ireland
Creative Director: Carol Lambert
Copywriter: Luke O'Reilly
Art Director: Leonardo Bartoli
Account team: Karen Austin
Account manager: Sinead Ni Ghaora