Ishanya Home Decor: Manicure

Credits & Description:

Brand: Ishanya Home Decor
Media: Print
Category: Retail services
Agency: Xebec
Geo: India
Ishanya Home Decor: Manicure
Taking the thought of domestic violence forward, we came up with an idea where shouting was a fashion even when smallest hiccups arose. Taking situations such as a shoe-bite while wearing shoes, a small prick while getting the manicure or a little cut while getting the hairdo. These are the negligible situations of pain (rather painless) where it doesn't call for a shout. Our idea was to bring shout into fashion even when such smallest things happened so that women made themselves heard during domestic violence.
Advertising Agency: Xebec Communications, Pune, India
Creative Director: Ashish Sadare
Art Directors: Ashish Sadare, Vijay Kumbhar
Copywriter: Ameet Joshi
Illustrator: Vijay Kumbhar
Published: December 2014