Isuzu: TIMELESS

Credits & Description:

Isuzu Diesel engines are known across the globe for their reliability, durability and longevity they are built to last a lifetime.Saatchi & Saatchi UAR portrayed this by showing Isuzu diesel engine cut in half but instead of the normal working parts we used "tree growth rings' to illustrate 'lifetime'.
Title: Built for a lifetime
Media: Press
Category: Automotive
Client: ISUZU ME
Agency: Saatchi & Saatchi
Country: United Arab Emirates
Executive Creative Director: Richard Copping
Art Director: Alexandru Malaescu
Art Director: Ionut Cojocaru
Copywriter: cristian scurtu
Copywriter: Andrei Daniluc
Photographer: LITEMATTER
Account Director: Nihal Salim
Account Manager: Shaikha Basri
Digital Retouching Artist: Ahmed