Jack Daniel's: The Spirit of Music - Dance Chillout

Credits & Description:

From Frank Sinatra, to Mick and Keith, Slash and even Ke$ha, Jack Danielâs is synonymous with music. Arnold Furnace has created a new print and poster campaign that champions this relationship.
Each execution draws on a different music genre to represent the different characters of the products and the specific audiences theyâre aimed at.
Music flyers brought the campaign to life with a different artist used for each execution. True to the format the campaign will bypass mainstream media in favour of music fanzines and niche titles as well as being flyposted around music festivals, down laneways and outside all the wrong places throughout Australia.
Media: Print
Category: Drinks, alcoholic
Client: Brown-Forman Australia
Agency: Arnold Furnace
Country: Australia
Executive Creative Director: Tom Spicer
Art Director: Luke Duggan
Art Director: Darren Cole
Art Director: Nic Adamovich
Group Account Director: Michael Stevenson
Agency Producer: Chris Hulsman
Designer: Nic Adamovich
Illustrator: Jacky Winter Group
Designer: Luke Duggan
Designer: Darren Cole
Account manager: Natalia Kowalczyk