Jacobs: Polar bear

Credits & Description:

A print ad via Scala JWT Bucharest describes how hard it is to be a Jacobs Ice Coffee stick - a dry, concentrated, all in one, milk and sugar coffee mix, targeted towards teens - in this harsh world. While you can buy almost all your competitors ready made, right by the beach side, to prepare Jacobs Ice Coffee requires some sort of dedication. On the other hand, the result is your creation. And you can be proud about it and brag about it with your friends. After all, the best thing about summer is the great stories you are left with, once it is over




Product: Jacobs Ice Coffee


Agency: Scala JWT Bucharest


Illustrator: Alex Tamba


Executive Creative Director: Mihai Cojocaru


Art Director: virgiliu andone


Copywriter: Andreea Dragomir


Country: Romania