Jagermeister Print Process, 5 by Deutsch New York

Process, 5
The Print Ad titled Process, 5 was done by Deutsch New York advertising agency for Jagermeister in United States. It was released in Mar 2015.
Advertising campaign: Jagermeister: Cheers

Jagermeister: Process, 5

Brand
Jagermeister
Media
Print
Released
March 2015
Posted
March 2015
Market
United States
Industry
Liquor
Agency
Deutsch New York
Executive Creative Director
Menno Kluin
Photographer
Andrew B. Myers
Photographer
Adam Coleman
Producer
Joe Pernice
Art Director
Katrina Mustakas
Copywriter
Brian Alexander
Production Agency
Remote Control Production

Credits & Description:

German liqueur brand, Jägermeister unveiled a whole new side of the brand with the launch of the "56 Parts. Best as One." Campaign. Jägermeister has a fascinating and unique history that many Americans are unaware of, it is comprised of 56 different ingredients â and the campaign provides an inside look at and mirrors the intricacies of the process that goes into making every bottle of Jägermeister. Additionally, the execution of the campaign is as unique and handcrafted as the brand itself. Jägermeister and Deutsch NY engaged with three illustrators with the same level of passion for craft. Artists Olivia Knapp, Yeahhh! Studios and DKNG Studios created three unique wooden works-of-art stemming from the brands three pillars â heritage, ingredients and process â forming the base for the campaign.
Category: Drinks, alcoholic
URL: http://www.jager.com/en-us/56-parts/
Client: Jagermeister
Agency: Deutsch New York
Production: Remote Control Productions, New York
Country: United States of America
Chief Creative Officer: kerry keenan
Executive Creative Director: Menno Kluin
Art Director: Katrina Mustakas
Copywriter: Brian Alexander
Producer: Joe Pernice
Assoc Creative Director: Sean Lee
Assoc Creative Director: Luke Hughett
DoP: Owen Levelle
Design & Typography: Juan Carlos Pagan, Brian Gartside
Interactive Design Director: Aliza Adam
Interactive Designer: Alex Miller
Experience Design: Anna Farrell
Art Buyer: Ali Asplund
Director of Creative Operations :John Bongiovanni
Senior Studio Artist: Tom Eberhart
Print Producer: Melissa Betancur
Retouching: James Cullinane
Director of Integrated Production: Joe Calabrese
Director of Digital Production: Suzanne Molinaro
Digital Producers: Josh Deitel, Katie Miller
Digital Developer: Patrick Batey
Senior Motion Designer: Matthew Severin
Motion Designers: John McLaughlin, Aaron Epstein
Editors: Bryan Reisberg, Chris Pensiero
Asst. Editor: Drew Bolton
Senior Project Manager: Marea Grossman
Photographer: Andrew Myers, Adam Coleman (BTS)
Photo Assistant: Scott Burry, Landon Speers
Digital Tech: Adrien Potier