JBL Print, Outdoor Wife & Daughter by Cheil Hong Kong
JBL: Wife & Daughter
Awards:
| Epica Awards 2017 | ||
|---|---|---|
| Craft & Imagery | Illustration | Gold |
| Press | Personal Electronics & Devices | Gold |
| Craft & Imagery | Print Craft | Gold |
| LIA Awards 2017 | ||
| Electronic Equipment | Bronze Winner | |
| Billboard | Use Of Illustration Campaign | Gold Winner |
| Use Of Illustration Campaign | Gold Winner | |
| Cannes Lions 2017 | ||
| Print And Publishing | Print: Consumer Electronics & Technology | Bronze Lion Campaign |
| Outdoor | Billboards & Street Posters: Home Appliances, Furnishings, Consumer Electronics & Technology | Bronze Lion Campaign |
| Spikes Asia 2017 | ||
| Outdoor | Home Appliances, Furnishings, Electronics & Technology | Silver Spike Campaign |
| Print & Publishing | Home Appliances, Furnishings, Electronics & Technology | Gold Spike Campaign |
| Print & Outdoor Craft | Art Direction | Silver Spike Campaign |
Credits & Description:
Title: Block Out The Chaos: Wife & Daughter
Agency: Cheil Worldwide Hong Kong
Brand: Jbl
Country: Hong Kong
Entrant Company: Cheil Worldwide Hong Kong
Advertising Agency: Cheil Worldwide Hong Kong
Media Agency: Cheil Worldwide Hong Kong
Production Company: Cheil Worldwide Hong Kong
Executive Creative Director: Paul Chan (Cheil Worldwide, Hong Kong)
Creative Director: Lili Jiang (Cheil Worldwide, Hong Kong)
Creative Director: Ivan Au (Cheil Worldwide, Hong Kong)
Copywriter: Keith Liu (Cheil Worldwide, Hong Kong)
Art Director: Toby Hong (Cheil Worldwide, Hong Kong)
Production Company: Illusion, Bangkok (Illusion)
Production Company: Illusion (Illusion)
Creative Service Associate Director: Denise Chan (Cheil Worldwide, Hong Kong)
Synopsis:
Our mission was to promote JBL’s noise-cancelling headphones to a wider audience—and help the brand stand out in a fiercely-competitive marketplace.
‘Block out the chaos’ illustrates the intolerable noise that can be avoided, thanks to JBL’s noise-cancelling headphones. From crying babies and barking dogs to screaming wives and daughters, every intricate detail is meticulously crafted to convey the extreme tension of chaos. This chaos is then blocked out with white space that represents the calming effect of JBL’s noise-cancelling headphones.