Jeep: Car Vs Jeep, 1

Credits & Description:

Agência/Agency: Leo Burnett Tailor Made
Anunciante/Advertiser: Jeep
Diretor de criação/Creative Director: Marcelo Reis, Pedro Utzeri, Vinicius Stanzione
Redator/Editor: Renato Ramalho
Atendimento/Attendance: Denise Millan, Rafael Oliveira, Marcelo Martirani, Anelise Reis, Mariana Bedeschi, Nathan Simeão, Thais Mantovani
Outros créditos:
Art-Buyer: Mauro Moura
Mídia: Fernando Sales, Andrea Hirata, Leonardo Gomes, Marcelo Iwakiri, Paula Ricarte, Rennan Aurieni, Thiago Perozzi
Planejamento: Tiago Lara, Monica Torres
Tradução da sinopse para o inglês: We created a campaign to visually and directly convey the difference between a Jeep and ordinary cars. With minimalist illustrations, the ads compare places where a Jeep can go with places where an ordinary car can go. People could quickly see, without the use of many words, the difference in owning a Jeep. Using as a starting point the Jeep logo, the illustrations were created to perfectly set the logo into the places where only a Jeep can go, like the montain range and alps.
Produtor gráfico: Ricardo Sotelo
Diretor de Arte/Art Director: Ricardo Alonso