Johannesburg Zoo Print, Outdoor Snake by Y&R Johannesburg

Snake
The Print Ad titled Snake was done by Y&R Johannesburg advertising agency for Johannesburg Zoo in South Africa. It was released in Oct 2016.
Advertising campaign: JHB Zoo Conservation Animals

Johannesburg Zoo: Snake

Brand
Johannesburg Zoo
Media
Print, Outdoor
Released
October 2016
Posted
October 2016
Market
South Africa
Industry
Zoos
Agency
Y&R Johannesburg
Copywriter
Gavin Williams
Chief Creative Officer
Graham Lang
Executive Creative Director
Jacque Matthee
Art Director
O'Brien Greyling
Art Director
Monique Rudolph
Producer
Wendy Leisnner
Producer
Pontsho Mashego

Awards:

Loeries Awards 2017
Print/outdoor & Out Of Home CraftsArt DirectionCampaign Craft Certificate
Cannes Lions 2017
OutdoorBillboards & Street Posters: Public SectorBronze Lion Campaign
OutdoorIndoor Posters: Public SectorBronze Lion Campaign

Credits & Description:

Media: Print/ Outdoor
Category: Charities & appeals
Client: Johannesburg Zoo
Agency: Y&R South Africa
Country: South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Jacque Matthee
Art Director: O'Brien Greyling
Art Director: Monique Rudolph
Copywriter: Gavin Williams
Producer: Wendy Leisnner
Producer: Pontsho Mashego
Production Manager: Pontsho Mashego
Integrated ECD: Jacque Matthee
Entry Summary:
Everyone dreams of visiting Africa and more particularly South Africa. It is a country that is as well known for its extraordinarily abundant biodiversity as its political liberation. It is the ultimate nature lover’s paradise boasting not only the BIG 5 – Lions, Buffalos, Leopards, Rhino’s and Elephants but countless birds, amphibian creatures, fish and insects, grasslands, forests, wide open plains, arid regions and so much more. This biodiversity is under threat constantly, as human beings take up habitat and use up resources. The delicate balance of this extraordinary biodiversity sits on a knifes edge and could very easily be thrown into chaos if just one piece of the chain is removed.