Advertised brand: John Deere Construction
Brand: John Deere
Media: Print
Category: Automotive
Advert title(s): Building Together
Headline and copy text (in English): Every machine is a reflection of customer input.
Advertising Agency: gyro Chicago, Chicago, United States
Agency website: http://www.gyro.com
Creative Director: Brian Peters
Art Director: Scott Emond
Art Director: John Castaneda
Account Director: Kathleen Heston
Account Director: Casey Bright
Copywriter: Matt Ritondaro
Copywriter: Bob Raczka
Photographer: Andy Goodwin
Published: March, 2015
Short rationale (optional): John Deere is the only producer of earth moving equipment that invites their customers to literally help design their machinery. The end result: every machine is a reflection of customer input. The Building Together campaign, created by gyro Chicago, showcases this collaborative approach, and the unique relationship they enjoy with their customers.