Jontex: Jontex Sintony

Credits & Description:

Title of Entry: Jontex Sintony
Brand: Jontex
Product/Service: Jontex Sintony
Client: Jontex
Entrant Company: BETC São Paulo
Creative Agency: BETC São Paulo
Creative Director: Andrea Siqueira
Creative Director: Laura Azevedo
Art Director: André Batista
Art Director: André Ignatiuk
Copywriter: Rodrigo Casanovas
Chief Creative Officer: Erh Ray
Account Executive: Lucas Nabuco, Bianca Chagas
Account Manager: Daniela Keller, Luana Gregorio
Illustrator: Imagefy Studio
ECD: Andrea Siqueira
Communications & PR: Camila Nakagawa
Media: Carlinha Gagliardi, Felippe Sobrinho, Andressa Lechugo, Thiago Costa, Cintia Hashimoto, Ruy Neto
Strategy: Agatha Kim, Bianca Brito, Mayara Pinheiro
Integrated Production Director: Anna Ferraz
Art Buyer: Andrea Carmassi, Edna Bombini
Graphic Production Director: Gilmar Souza
Graphic Production: Carlos Valeriano, Plinio Junior, Marcio Brusaferro, Marcos Nascimento, Adriana Wrege, Sabrina Zilli
Advertiser: Alexandra Romeo, Juliana Rufino, Beatriz Ribeiro
Date of Release: 2019-05-09
Notes: Jontex Orgasm in Sintony is a condom brand launch in Brazil that has an internal gel that slows the male orgasm and is textured from the outside to stimulate the female orgasm. The campaign uses examples of speed and slowness that are in the collective unconscious: turtles x rabbits, snails x hummingbirds, sloths x cheetahs. The pieces sign: New Jontex Orgasm in Sintony. Speeds her up and slows him down.