JR East (East Japan Railways): Get Back, Tohoku., 5 [2017 campaign]

Credits & Description:

Agency: Dentsu Inc. / Tokyo
Client: East Japan Railway Company
Category: Tourism / Travel / Transportation
Art Director: Yoshihiro Yagi
Copywriter: Hiroshi Ichikura / Waca Sakamoto
Creative Director: Yoshihiro Yagi
Designer: Daisuke Hatakeyama / Masashi Fujita
Production Company: Creative Power Unit / Tokyo / Ichikura Office,inc. / Tokyo / Cotori-Office / Tokyo / Fumihito Katamura Photograph Office / Tokyo / Yokohama Super Factory / Tokyo / Dentsu On Demand Graphic Inc. / Tokyo
Producer: Takako Yamada
Agency Producer: Koji Wada
Creative Team: Nao Namura / Shinya Tamura
Executive Creative Director: Takuma Takasaki
Photographer: Fumihito Katamura
Photography Studio: Fumihito Katamura Photograph Office, Tokyo
Photographer: Fumihito Katamura
Copywrite Companies: Ichikura Office,inc., Tokyo/COTORI-OFFICE, Tokyo
Copywriters: Hiroshi Ichikura/Waca Sakamoto
Photo Produce Company: Yokohama Super Factory, Tokyo
Photo Producer: Takako Yamada
Printing Company: Dentsu On Demand Graphic Inc., Tokyo
Printing Director: Shinya Tamura
Synopsis:
A train travels through scenes of the everyday. We captured these moments. The bridge, the tunnel, the rail, the snow, the blue sky, and of course the train – they are real. Each scene only becomes complete with these ingredients in that moment; they are a naturally generated composition, captured by the photographer. The perspective is of a traveller encountering the scenes for the first time during his journey. The beauty of the images introduces color to the landscape of the daily commute. We designed the entire campaign turning the train from just another mode of transport to an intrepid hero.